The United Arab Emirates (UAE) is part of a traditional
society full of symbols, rituals, values and contextual elements, as well as surprisingly
unique patterns in consumer behavior. According to the UAE Ministry of
Planning, the UAE is the most wired nation in the Arab world and also one of
the top nations in online presence worldwide. In order to reach this potent
market, a company's website should be reviewed for both cultural customization
and correctness, as well as be localized into the target languages for the
locale.
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