China is an emerging global economic power with a gross
domestic product of $7.8 trillion in 2008. The Economist predicts that China's
growth rate will be 8% in 2009. This means that China has a purchasing power
parity second only to the United States and a population of 1.3 billion
(www.cia.gov). Last year alone, Chinese online users spent almost $12.5 billion
on internet purchases. According to a Credit Suisse First Boston report, the
Chinese consumer is going to replace the US consumer as a primary engine of
global growth by 2014. In order to reach this potent market via the web, a
company's website should be reviewed for both cultural customization and
correctness.
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