In order to attract Thai customers and clients, you will have to
familiarize yourself with the idea of Thai localization. Thai
localization is the process of adapting the language, appearance,
and functionality of a product or Web site for Thailand. Thai
presents a variety of unique challenges to Thai localization
professionals.
To ensure a positive reception of your software, Web site, and
documentation, it is a good idea to work with an experienced
localization company. Your localization service provider should
employ native Thai teams of localization specialists who understand
how to anticipate and solve the myriad of potential Thai
localization issues.
Some examples of localization
issues:
Thai Localization: Web site Issues | Thai Localization Requirements |
Color scheme | Inoffensive colors for example |
Date, time, currency formats | Change to standard Thai formats |
E-commerce payments | Enable various payment methods such as bank transfers |
Thai Localization: Software Issues | Thai Localization Requirements |
Time-to-market | Translation memory tools help speed translation |
High user expectations | Testers should be Thai speakers |
Thai Localization: Documentation Issues | Thai Localization Requirements |
Text length | Accommodate possible text expansion/contraction |
Printing Thai fonts | Embed fonts in PDF file for printer |
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